Add your live chat to your website. Improve customer service and increase sales and conversion ratios for your site. The user will be able to directly interact with your customer service representative, never leave your site and encouraged to purchase your product(s). Most sales are lost once the customer has a question and leaves the site to make a call to your customer service department or writes an email with the question. And most questions can be answered in a few keystrokes, e.g delivery time frames, rush orders, what would be the best choice for a gift, etc.